Picture: LiveOne

LiveOne, a music, entertainment and technology platform has announced today that it has partnered with the car entertainment platform, ZYNC, to exclusively deliver personalised in-car audio and video music entertainment.  

The joint venture will see LiveOne’s streaming content placed in ZYNC-enabled Mercedes-Benz vehicles in late 2022 with additional electric and autonomous driving vehicles to be announced later this year. 

The partnership will aim to provide ZYNC customers with seamless, immersive in car digital entertainment experience featuring LiveOne’s premium and original content including live and on-demand concerts, music documentaries, vodcasts from PodcastOne talent, pay per view events, festivals, virtual meet and greets and more.  

Dermot McCormack, President, LiveOne has said “We are excited to partner with ZYNC to deliver our streaming video and audio music content through their cutting-edge in-car digital entertainment platform.” 

He continued: “ZYNC customers will have the opportunity to unlock a universe of digital experiences from LiveOne including live concerts, vodcasts, pay-per-view events, festivals and virtual meet and greets. This partnership truly elevates the time spent in our cars and gives consumers the ultimate personalized immersive in-car experience.” 

Rana June, CEO of ZYNC has also commented saying: “Music has been inextricably linked to the automotive experience since the first car radio was introduced in 1922,” 

“Now, 100 years later, ZYNC’s platform amplifies the unique emotional connection between music, man and machine by facilitating new sensory dimensions in the car. ZYNC comes to life by providing the best content available, and we cannot imagine a better partner in the music and live events space than LiveOne to captivate and inspire our audiences.” 

ZYNC in-car- digital entertainment platform is compatible with electric and autonomous vehicles in which they will be able to playback content on the center console and seat entertainment screens.  

LiveOne solutions have and continue to power premiere music applications from innovative partners such as Samsung, AoL, Tesla, and others.