Lucid Group has announced the opening of its first studio in the Middle East, located in Riyash, Saudi Arabia. Lucid has been setting standards with the longest-range and fastest charging electric car on the market.  

This will be known as a ‘luxury retail space’ and will invite customers to experience the brand and its products in Riyadh’s Al Nakheel District.  

With a direct-to-consumer model, every Lucid Studio offers a digitally oriented premium experience tailored to each customer’s preferences, said the company’s press release.  

“The launch of our first Studio in the Middle East marks yet another step towards Lucid’s mission to inspire the adoption of sustainable energy on a global scale, and I’m delighted this brand-new studio is set to open here in Saudi Arabia,” said Peter Rawlinson, Lucid’s CEO and CTO. “Saudi Arabia recognizes the seismic transition toward automobile electrification and it looks to the future to secure a better world for generations to come with Saudi Vision 2030.” 

Lucid’s new Riyadh Studio will allow customers to fully experience the brand and understand information about the company’s unique aesthetic design. 

“We are incredibly excited to be celebrating this milestone today, opening our Studio in Riyadh is another positive step of our journey in Saudi Arabia,” said Faisal Sultan, Vice President and Managing Director of Lucid Middle East. “Our in-depth knowledge of the region and our strategic partnerships enable us to deliver products catered to our customer base in the Middle East, and we’re delighted to be able to meet their growing demands for electric cars in our journey to combat climate change.” 

Lucid announced plans for a full production factory at King Abdullah Economic City in Audi Arabia, earlier this year. The company has said that it plans to establish operations there for the reassembly of Lucid Air vehicles that are pre-manufactured at the company’s U.S manufacturing facility in Arizona.