Kia has teamed up with Uber to collaborate on enhancing the electric vehicle (EV) offering available on the global ride-hailing platform and supporting their 2040 zero-emission goal.
The partnership will seek to produce Kia PBVs optimised for drivers and fleets as part of Kia’s ‘Platform Beyond Vehicle’ strategy in this field of the mobility market.
SeungKyu Yoon, president & CEO, Kia North America, and Kia America said:
“Drivers on the Uber platform will have the ability to choose Kia vehicles with a comprehensive suite of offerings that will ease the ramp up of electrification and help achieve both Kia’s and Uber’s sustainability goals.”
Revealed earlier this week at CES, Kia’s PBV project is a multi-phase plan which hopes to see PBVs revolutionise the mobility industry while helping to advance Hyundai Motor Group’s ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.
Susan Anderson, Vice President, Global Head of Business Development, said
“Drivers on the Uber platform are already EV early adopters, going electric six to seven times faster than the general population in the US and Europe.”
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