Copenhagen-based Cogo has acquired eScoot, making it the largest shared mobility aggregator in Europe.
Cogo aggregates data from more than 250 shared mobility operators allowing users to locate the nearest shared electric scooter, bike, car or moped, check its availability, compare prices and find the best option for their trip.
Cogo CEO and co-founder Robin Eriksson explains the model, “You shouldn’t have to fumble between 20 different apps just to book a ride or find a scooter. This is a slow and annoying process for the users as they just want to scan and go. Our vision is to take the friction out of shared mobility by offering people a more seamless experience.”
With the acquisition of fellow Danish company eScoot, Cogo expects an immediate boost to its expansion plans in key European markets such as Germany, France and the UK, accelerating user growth outside current footholds in Southern Europe and the Nordics.
Cogo was launched in 2020 by a team of former execs at cheap flight aggregator momondo. As with the travel industry, the Cogo team saw a tech solution to a fragmented mobility market. Their app has experienced over 40% monthly growth during the past year. The company now plans to add more cities, more mobility operators and more features in the coming year, such as in-app booking and payments.
Eriksson adds, “We are thrilled to combine forces with eScoot. 2021 brought tremendous growth for our company. By joining our efforts, we are in an even stronger position to make an impact in this rapidly growing industry and to better promote the adoption of shared and environmentally-friendly transportation options.”
