Category: Software-Defined Vehicles

Hyundai joins the physical AI race, promising humanoid robots and autonomous mobility

A year ago, Hyundai Motor Company appeared to be trailing behind its rivals in the race to fuse artificial intelligence with the automobile. While competitors such as Tesla and BYD showcased advances in humanoid robotics and autonomous driving, Hyundai’s leadership openly acknowledged it had been slow off the starting line.

At the Consumer Electronics Show, earlier this year, Hyundai demonstrated that the tides were beginning to turn, exhibiting an ambitious physical AI project, Atlas—a humanoid robot developed by its US subsidiary Boston Dynamics.

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Software-defined vehicles and the 15-year challenge: Can automotive software outlast the hardware?

Software-defined vehicles (SDVs) were introduced with the promise of extending a vehicle’s “relevance” through continuous software updates. Manufacturers promoted the idea that cars could ‘level-up’ long after leaving the factory, gaining new features and performance improvements over their lifespan. Made simple, cars would literally have the power to evolve as technology improves and connectivity becomes more advanced.  

However, as the first generation of these vehicles matures, questions are emerging about lifecycle costs, hardware limitations and long-term responsibility—are the glitzy promises made by automakers simply too good to be true? 

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New report suggests software defined vehicle market will soar to almost $2,000 billion USD by 2034

The global automotive industry is entering a new phase of digital transformation, with software increasingly defining how vehicles operate, evolve and relate to the consumer. 

A new study from Allied Market Research forecasts that the software defined vehicle (SDV) market will expand dramatically over the next decade, reaching an estimated $1,902.9 billion USD by 2034. 

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