Rolls Royce develops 100 highly bespoke EVs for super-rich clientele
In the world of the super-wealthy, hyper-personalisation ensures ultimate exclusivity, promising a completely unique driving experience that sometimes even money cannot buy. This is the strategy that Rolls-Royce is banking on when it comes to its luxury EV segment, pledging to produce just 100 highly bespoke vehicles for a small number of super-rich customers.
These custom-built, two-seater vehicles will be developed alongside clients in a four-year-long process that began back in 2024.
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