Article written and supplied by Monta, Platinum Sponsors of MOVE America 2024 at the Austin Convention Center, 24-25 September, Austin, TX. Get more exclusive insights from their CEO Casper Rasmussen at the event.
Casper Rasmussen knows how to EV better. As the founder and CEO of Monta – a software platform designed for the entire EV charging industry – he believes there’s a turning point happening in the US electric mobility market right now. But what does this mean for charge point operators (CPOs)?
The EV industry is heating up. Recently, the government announced a $1.7 billion funding package to help retool eleven US auto factories into EV production hubs. Add to this the news that Tesla recently lost considerable market share to manufacturers of low-cost EVs (including Ford and General Motors), and it’s clear to see: EVs are gaining strong traction in the US auto market.
This is stellar news for US-based auto manufacturers and CPOs, who took a risk and embraced electrification when most other industry players remained skeptical. With 35 million EVs set to be on the road by 2030*, it’s definitely time to start investing in charging infrastructure and gearing up for future profits!
The Key to Success: Think Beyond DC Charging
With so many opportunities to meet EV demands, where should forward-thinking CPOs even start? Rasmussen says that being strategic about charge point hardware isn’t enough.
“We need to look beyond the current DC way of thinking,” he reveals. He recommends building a flexible, robust, and effective destination charging infrastructure that can support the growing adoption of EVs in the US – and giving local drivers what they want. “It’s a misconception that DC charging is the only way to go. CPOs need to adapt to their customers’ needs, not the other way around,” he adds.
Rasmussen’s EV software company Monta has enjoyed a much more mature EV market in Europe over the last few years, providing him with some valuable insights. “We’ve found out that a ‘one-size fits all’ approach just won’t cut it: CPOs need to respond to diverse customer needs and charging behaviors with highly tailored solutions. People want convenience and accessibility – which is exactly what Monta’s technology gives CPOs,” says Rasmussen.
Make a Solid Investment: Put the Chargers Where the People Are
Instead of recommending multiple systems, Rasmussen believes in creating an adaptable setup that meets all charging scenario requirements at different destinations – at home, at work, and on the road. “One of the biggest concerns for CPOs is that people won’t use the chargers they’ve invested in. The solution: put your chargers where the people are, rather than asking people to go to your chargers! And of course, make sure you have flexible software in place to meet their continuously changing demands,” Rasmussen emphasises.
As CEO of Monta, Rasmussen firmly believes that – just like the EV market growth in Europe – profitability is also inevitable in the US. That’s why he’s confident that all CPOs who start investing in building their local charging infrastructure, are making the best decision not just for their planet – but their business too.
Don’t forget to catch Monta as the Platinum Sponsors at MOVE America 2024 at the Austin Convention Center, 24-25 September, Austin, TX.
*source: EY knowledge analysis of data from EY mobility lens forecaster
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