Sony Honda Mobility Inc has announced its brand new “AFEELA” and unveiled a prototype as a new type of mobility at CES 2023.  

SMH announced its new brand alongside a prototype that aims to demonstrate a new relationship between people and mobility. The prototype was equipped with a total of 45 cameras and sensors inside and outside the vehicle, together with 800 TOPS of maximum computing power for ECU. 

The company also announced that the prototype has converted mobility space into entertainment space by seamlessly integrating real and virtual worlds. To start with, SHM has started to build new values and concepts for mobility with Epic Games.  

“In line with our corporate purpose “Move people, through the pursuit of innovation with diverse inspirations,” we aim to create a new mobility lifestyle by leading people’s hearts and minds towards an open, pleasant and exciting experience. To realise this, we aim to revolutionise the mobility space as a Mobility Tech Company, alongside like-minded people who are pioneering a new future with creativity, through cutting-edge technology, and with passion.” said Representative Director, Chairman and CEO Yasuhide Mizuno at CES. 

To advance the intelligence of mobility, SoCs from Qualcomm Technologies’ Snapdragon Digital Chassis will be used in key features including AD/ADAS, HMI/IVI, and telematics. SHM is building a strategic technology partnership with Qualcomm Technologies to realise next gen mobility experience, said the release. 

SMH has said they will develop the production model based on this prototype. Pre-orders are planned to begin in the first half of 2025, sales by the end of 2025, and delivery from spring in 2026 in North America. 

Release and picture: SHM AFEELA