Leaders from Mercedes-Benz, Ampere (Renault Group) and Hyundai Connected Mobility came together at MOVE 2025 to discuss how software-defined vehicles (SDVs) are revolutionising the automotive industry.
Mercedes highlights turning luxury cars into adaptive, personalised experiences powered by AI-driven conversational assistants and advanced urban driving aids.
Ampere shares the challenges and excitement of launching Europe’s first centralised SDV architecture, while Hyundai outlines a holistic five-pillar strategy focused on business models, scalable architectures and customer-centric software services.
Watch the full panel discussion to hear how these companies are partnering with tech giants and using in-house innovation are key to master this new era of connected vehicles.
Keep up-to-date with the latest mobility news by subscribing to MOVEMNT’s free newsletter
