Luxury carmakers struggle behind in the race to electrify
The luxury car market has long been associated with speed, extravagance, and above all, the ‘roar’ of combustion engines. Dominated by automakers with legacies in high-end manufacturing, it is an area of the industry that has historically been slow to embrace innovation, favouring tradition and brand integrity over pioneering technological advancement.
Now, in 2025, with many automakers embracing the transition to electric, the high-end car market is almost universally struggling to keep pace.
Read More




