Automakers scale back on “luxury” EV plans as global appetite wanes
Just this week Honda and Sony have announced they are among dozens of companies scaling back plans to develop luxury EVs. The news follows recent walk backs from automotive manufacturers in the luxury segment including Bentley and Rolls-Royce.
Honda and Sony’s strategic partnership should have delivered a flagship Afeela EV with a premium price tag of $90,000 but the Japanese groups have changed course, abandoning the model altogether. Honda announced an eye-watering $16bn in EV write downs over the last two years following fluctuations in the global market, forcing the company to rethink its global EV strategy.
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