Picture: General Motors

GM’S latest plan to increase U.S EV sales and overtake Tesla is a $30,000 all-electric SUV aimed squarely at the mass market. 

The 2024 Chevrolet Equinox EV, which will come in LT and RS models and has an estimated range of 300 miles, will test GM’s ability to make an affordable EV that appeals to a broad swath of U.S. consumers. The 2024 Chevrolet Equinox EV is scheduled to go on sale next year. 

GM has come through with a powerful start. Compact SUVs are one of the top-selling categories in the U.S. and the Equinox is priced thousands of dollars below the cheapest offerings from competitors Ford and Tesla. 

The Chevrolet Bolt EV, GM’s first effort to produce and sell an affordable EV, has been mixed. GM has sold more than 200,000 Bolt EVs since it was launched. But sales of the small hatchback have never managed to eclipse its peak of more than 23,000 set in 2017. 

GM is hoping the compact SUV, which will be equipped with its Ultium battery pack, will resonate with more consumers. 

“The Equinox EV is an EV for everyone,” said Scott Bell, vice president of Chevrolet, said in a statement. “It’s an affordable game-changer, offering an uncompromising experience, with more features, that won’t change your daily routine — except that you will no longer have to stop at the gas station.” 

The Chevrolet Equinox will come in the LT or RS varients, which will each include carious trims, drive configurations and range options.  

The vehicle will also come standard with 19-inch wheels, driver-assistance system and infotainment system that can be upgraded to include a 17.7-inch screen. 

The EV will sit on GM’s Ultium architecture, the modular electric platform that offers up to 200 kWh of storage, an 800-volt architecture. 

The all-electric Equinox is the third EV to be introduced this year. It will join GM’s all-electric portfolio that includes luxury products such as the Cadillac Celestiq and GMC Hummer EV, trucks like the Silverado EV and more budget-friendly options, Chevrolet Bolt EV and Chevrolet Blazer EV.