Provided by Human Forest
Ahead of National Mental Health Awareness Week, HumanForest has teamed up with BetterHelp, the world’s largest professional online therapy platform. BetterHelp will be sponsoring HumanForest users’ rides and rewarding riders with extra free minutes.
● BetterHelp has become the latest corporate partner sponsoring HumanForest users’ free daily ten minutes of riding
● BetterHelp will also be using HumanForest’s innovative adtech platform to reward users with further free minutes for engaging with BetterHelp content
● The partnership will exist for an initial period of two months and ties in with BetterHelp’s UK campaign for Mental Health Awareness month which includes a partnership with British singer, Perrie Edwards
HumanForest and BetterHelp offer people access to the tools they need to support their wellbeing, albeit in different ways. Both HumanForest and BetterHelp share a belief that to be truly impactful, these tools need to be accessible, affordable and convenient for the end users.
BetterHelp has 32,000 therapists on their unique platform, ensuring that there is a wide range of support on offer. The company’s technology allows people to message a professional therapist anytime, anywhere. Its accessibility, convenience and affordability has enabled 4 million people to connect with a therapist and facilitated over 300 million therapy sessions and messages!
Similarly, HumanForest’s innovative adtech backed business model allows people to ride for ten minutes free every day. The company’s average ride cost is approximately 35-40% less than other shared eBike providers, making it significantly more financially accessible. Moreover, the shared eBike model is a convenient way for Londoners to avoid the hassle and practicalities associated with private bike ownership such as parking, maintenance and theft. In total, HumanForest has facilitated 670,00 hours of riding across our beautiful capital city!
In line with BetterHelp’s approach to making mental wellbeing an ongoing (rather than a one-off) consideration, HumanForest also believes that small incremental daily changes can have a huge impact on wellness. Cognitive function and wellbeing have been proven to increase from simply being outside in the environment, whilst endorphins from light exercise reduce anxiety and increase happiness levels. In a study, 32% of shared bike users said they choose to use the schemes for mental health benefits.
BetterHelp will be sponsoring HumanForest users’ free daily ten minutes of riding with advertisements for their therapy platform. Following recent tech developments by HumanForest, BetterHelp will also be using the company’s innovative adtech function called the ‘Minute Builder’, to reward users who engage with a short BetterHelp video with additional free minutes of riding with HumanForest.
Charlie Pepperell, Head of Partnerships at HumanForest, said: “All of us at HumanForest believe strongly that products and services that help us lead happier, healthier lives need to be affordable and accessible. It’s therefore so exciting to welcome BetterHelp to our roster of partners, who offer such an important service, particularly as we head towards Mental Health Awareness Week in the UK. 1 in 4 adults in the UK will suffer from a mental health issue every year. This partnership will not only provide our riders an immediate way to enjoy the health benefits that come with switching to active travel, but help to encourage and normalise access to talking therapy amongst our rider community in London.”
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HumanForest is London’s most affordable and environmentally sustainable micro-mobility platform. Founded by Agustin Guilisasti, ex-Cabify alongside co-founders, Caroline Seton and Michael Stewart, HumanForest has completed almost two million rides and saved 250 tonnes of CO2 being emitted into London’s air since the ride sharing App launched in October 2021. HumanForest’s operations are zero emission and it is one of just two micro-mobility companies globally to have B Corp accreditation.
BetterHelp is the world’s largest professional online therapy platform, providing online mental health services directly to consumers. The online counselling and therapy services are provided through web-based interaction as well as phone and text communication. Since 2013, BetterHelp has enabled over 4 Million people to connect with a therapist.
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