SDG INVESTMENTS acted as sole financial adviser to HumanForest, a fast-growing e-bike start-up headquartered in London, in an asset-based transaction to fund the expansion of HumanForest’s fleet of electric bicycles. The debt financing has been provided by a leading investor in sustainable banking.

The proceeds from the transaction will enable HumanForest to double the size of its London fleet to meet growing demand for its services. HumanForest secured licences to operate in Lambeth, Merton, Southwark, and Wandsworth since the beginning of the year, increasing its operational area to more than 10 London Boroughs. HumanForest also renewed its licence to operate in the City of London.

E-Bike sharing start-up HumanForest aims to make micromobility accessible, affordable, and sustainable in urban areas utilising its advertising-technology platform to reduce the cost of rides for the end user. Insights from HumanForest’s operations platform analyses of usage behaviour help optimizing the allocation of e-bike to ensure a high availability.

SDG INVESTMENTS managed and executed all phases of the investment process, including deal structuring as well as engagement and negotiation with institutional investors. This successful transaction demonstrates SDG INVESTMENTS’ high level of expertise in the field of micro mobility, extensive sustainable investor network and client recognition of the cooperation and services provided.

Stefan Bund, Partner SDG INVESTMENTS, emphasises: “It was a pleasure to support HumanForest on this important transaction. As SDG INVESTMENTS we are proud to be a trusted partner in evolving this sustainable and efficient mode of transportation in the United Kingdom.”

Agustín Guilisasti, Founder and CEO of HumanForest, said: “Today’s debt announcement is part of a wider equity fundraising round that provides firepower to grow our presence in London and further develop our advertising technology and operations platforms. The debt funding has allowed us to double the size of the fleet in London, helping us to achieve our goal to make sustainable and affordable transport accessible to everyone. SDG INVESTMENTS, as our sole financial advisor for the debt transaction, were instrumental in this process – their expertise and deep understanding of micro mobility businesses has been invaluable in helping us achieve our goals and grow HumanForest.”

The funding contributes to the achievement of several United Nations Sustainable Development Goals, namely SDG 3: Good Health and Well-Being, SDG 11: Sustainable Cities and Communities and SDG 13: Climate Action.


SDG INVESTMENTS makes the United Nations Sustainable Development Goals (SDGs) investable. As a corporate finance boutique for sustainable finance, SDG INVESTMENTS structures and distributes certified sustainable investments in various solutions and vehicles. In addition, SDG INVESTMENTS® offers the first online matching platform for financing and investment products that are aligned with the SDGs:

About HumanForest:

HumanForest e-bikes operate a unique advertising-led revenue model, whereby consumers receive an advert from partners before and after using a HumanForest e-bike. This allows customers to ride for free for 10 minutes each day and costs £0.15 per minute thereafter. It is the first micro-mobility company to develop this innovative business model, which connects users with associated partners in a sustainable way, with the technological architecture created in-house.


Contact SDG INVESTMENTS: Dr Stefan Bund, +49 69 2475 196810,

Press release from SDG INVESTMENTS