Japan’s Nidec Corporation, a developer and distributor of electric motors, is to establish a European manufacturing base with the construction of a new factory at Novi Sad in Serbia.

The facility is expected to be completed by mid-2022 and is “a central foundation” for Nidec’s advanced technological manufacturing and sales of high-frequency brushless DC motors and associated products, mainly for the European market.

Nidec’s products are found in a wide range of commercial and manufacturing equipment, most notably in cars, hard-disk drives and electric appliances.

In a press statement, the company said, “Nidec is looking to design and develop products locally in Serbia and will enhance relationships with local academic and research institutions to actively hire engineers”.

It adds, “As a part of establishment of supply chain in the Eastern Europe and preparations for operation in Serbia, the company will enhance selection of local suppliers for the production equipment and service providers in the region, and contribute to the enhancement of local economy throughout those activities”.

The ground-breaking ceremony was attended by Serbian President Aleksandar Vučić and Takahiko Katsumata the Ambassador of Japan to Serbia.