Mercedes-Benz has pledged to go all electric by the end of the decade, where market conditions allow. Shifting from electric-first to electric-only, the luxury car company says it is accelerating toward an emissions-free and software-driven future.
By 2022, Mercedes-Benz will have battery electric vehicles (BEV) in all segments the company serves. From 2025 onwards, all newly launched vehicle architectures will be electric-only and customers will be able to choose an all-electric alternative for every model the company makes.
“The EV shift is picking up speed – especially in the luxury segment, where Mercedes-Benz belongs. The tipping point is getting closer and we will be ready as markets switch to electric-only by the end of this decade,” said Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG.
And in what Källenius decribes as “a profound reallocation of capital”, Mercedes-Benz has unveiled a comprehensive plan which includes significantly accelerating R&D. In total, investments into battery electric vehicles between 2022 and 2030 will amount to over €40 billion.
Plans include eight battery Gigafactories and the company says it intends to team up with new European partners to develop and efficiently produce future cells and modules. including solid-state technology which offers higher energy density and safety.
“Our main duty in this transformation is to convince customers to make the switch with compelling products. For Mercedes-Benz, the trailblazing EQS flagship is only the beginning of this new era,” Källenius said.