ALD Automotive I LeasePlan has unveiled a new global mobility brand Ayvens to bring the two companies together under a single common identity.

The combined group Ayvens has claimed that it is aiming to become a leading global sustainable mobility player. With reportedly the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to help lead the path towards net zero.

Albertsen, Chief Executive Officer of Ayvens, formerly ALD Automotive | LeasePlan:

“This new brand identity will not only allow our 15,700 employees to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”

The name is solidly endorsed by its majority shareholder, Societe Generale and ALD Automotive | LeasePlan have appointed Dragon Rouge to create a mobility brand that would reposition the companies in the mobility industry.

The new brand will be rolled out in 2024 across the 44 countries where ALD Automotive | LeasePlan is present and will be used for all client segments (Corporates, SMEs, professionals and private individuals) and across all channels and touch points, in particular throughout the company’s growing digital ecosystem.

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