Volkswagen has announced the launch of its new ChatGPT-integrated Plus Speech voice assistant “IDA” in the U.S.
The generative AI system enables control over vehicle navigation, infotainment and climate adjustment, as well as the ablity to answer general knowledge questions and engage in natural, human-like conversations.
ChatGPT functionality will be automatically activated for current owners of compatible MY24 ID.4 vehicles with an active Plus Speech subscription.
Starting its roll-out on Friday, the system is powered by Cerence Chat Pro. Most 2025 models will offer Plus Speech with AI as they enter the market.
Volkswagen announced the new in-vehicle AI system at CES in Las Vegas back in January.
This voice assistant is activated by saying “Hello IDA” or “Hello Volkswagen” or by pressing the steering wheel’s button.
Previously, passengers could ask, “Hey, IDA, can you please set the temperature at 70 degrees?” However, the latest integration allows drivers and passengers to express themselves more vividly when seeking assistance. By simply saying, “Hi IDA, I’m chilly,” the technology detects that the driver is feeling cold and will automatically activate the heating system.
The automaker has re-assured the ChatGPT system does not access vehicle data. All session contextual data is reportedly deleted immediately to ensure maximum data protection.
