Moses Gunarman, Art Director at Toyota Connected Europe, joins us on the MOVE 2026 sofa to share his vision for the future of automotive design, one where functionality and a consumer-led approach take precedent over frivolous aesthetic choices.
As vehicles evolve into hyper-connected spaces, Moses challenges us to rethink how we define a successful digital user experience. With a surge of new EV players dramatically raising consumer expectations, traditional automotive brands face pressure to innovate. We explore how true differentiation moves beyond font or colour selections, and how the industry must adapt by building features that seamlessly solve driver problems before they notice them.
Our conversation highlights the critical role of intentionality when integrating new technologies. Moses delves into how AI should be used to address highly specific use cases rather than generic “big picture” promises. Instead of over-automating basic routines, he explains how Toyota Connected Europe is focusing on specific solutions, such as predicting charger availability and diagnosing station operational status, to eliminate the practical anxiety of EV ownership.
He also emphasizes that while beautiful design acts as an initial invitation that builds user trust, that trust is instantly broken if the underlying software fails. Moses details Toyota’s core principles of “safety first” and “craftsmanship,” explaining how sustainable digital design means refusing to create frivolous features that nobody asked for. By using the massive reach of automotive software responsibly, OEMs can guide millions of users toward optimized driving behaviours and sustainable use.
Looking ahead, Moses offers a glimpse into Toyota’s long-term horizon, focusing on community-led mobility and the future of shared ownership models over the next decade.
Watch the full interview with our Editor, Eve Stevens below.
