Accessory dealer vGroup International has been selected as the exclusive distributor for a variety of Michelin products, including their latest range. As the now official licensee holder in the UK for Michelin, vGroup International will deliver Michelin’s latest range to the UK market. They will distribute the products by Market Infinity Investments, the official licensee holder in the UK.

The tyre manufacturer’s new collection includes digital tyre inflators, smart jump starters, and premium rubber car mats. The mats also include an anti-slip backing and velcro anchor points for enhanced safety while driving. The products in the range are key for maintaining correct tyre pressures and will help the end-consumer to enjoy stronger and longer-lasting tyres.

As a market leader of products for the car, van, and home, the partnership will enhance vGroup International’s existing product portfolio of vehicle accessory ranges. It will also continue to promote their appearance as a leading supplier to both the new and used automotive sectors.

Michelin products are renowned in the UK market for their quality and durability. The latest collection also helps in projecting the company’s goals for sustainability, with their tyres helping to reduce fuel consumption and their new mats and carpets being 100% recyclable, but still delivering the ultimate residual protection.