Tesla forced to drop “Autopilot” branding in California after “misleading” marketing ruling
Tesla has removed the term “Autopilot” from its marketing campaign in order to comply with Californian regulators. The electric vehicle and robotics group found itself in hot water last December after the California Department of Motor Vehicles deemed its Autopilot feature misleading to potential consumers.
Tesla’s Autopilot platform includes features such as Traffic-Aware Cruise Control and Autosteer, systems designed to assist drivers with tasks like braking, steering, and accelerating, but they do not equip the car with fully autonomous capabilities, as the name may suggest.
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