BRP has announced that in addition to electrifying its existing product, it is aiming to seize the opportunity to enter new markets with game-changing electric products.
BRP has unveiled the first two models of its Can-Am all-electric motorcycle lineup, the Can-Am Origin and Can-Am Pulse. Building on its already existing motorcyle legacy, BRP is opening the door to a new generation of riders and electric vehicle enthusiasts.
Additionally, BRP is announcing a completely new electric hydrofoil board bearing the Sea-Doo signature: the Sea-Doo Rise. All of these products are said to be available in mid-2024.
“Today, our story of innovation reaches new heights with the reveal of market-shaping electric products that will enhance consumer experience on the road and on the water, ” said José Boisjoli, President and CEO of BRP.
“Half a century ago, Can-Am roared to victory on the track and the trail, and today, a new legacy begins. With the Can-Am Origin and Can-Am Pulse, the first two models of our electric 2-wheel family, we are gearing up to reclaim our motorcycle heritage by crafting thrilling riding experiences for a whole new generation.”
The Can-Am Origin is a tribute to Can-Am’s Track n’ Trail heritage. This dual-purpose model is designed to bring new exhilaration to both the street and the trail for a more modern multi-terrain experience.
The Can-Am Pulse is a balanced and agile motorcycle designed to immerse riders in the energy of the city and transform their daily commute into an electric joyride. Both models feature stunning, modern design, built to showcase state-of-the art technology, like the high-performance LED headlamp, a unique visual signature.
While both have their own unique design and features that can benefit users in many ways, however, they both are powered by the new Rotax E-POWER technology.
The Sea-Doo Rise on the other hand, is another unique model and is designed with innovative and dynamic features that transform the board as riders gain experience over time. Full specs are expected to be revealed in August 2023.