Goodyear has announced a strategic relationship with UFODRIVE, the first all-digital, all-electric car rental service controlled from an app. The companies will together explore opportunities to integrate their complementary mobility solutions, including Goodyear’s intelligent tyre monitoring system and UFODRIVE’s advanced eMobility software as a service platform.

The companies will also conduct studies designed to optimise vehicle utilisation and servicing to maximise energy usage, achieve tyre replacement cost savings with the overarching aim of minimising the carbon impact of fleets.

“Working with UFODRIVE is a unique opportunity for us to expand the successful Goodyear Total Mobility fleet solutions from our commercial truck and bus business to the rapidly evolving EV passenger fleet landscape,” said Hakan Bayman, president of Goodyear’s consumer business in Europe. “We anticipate overall demand for shared mobility services to continue growing in the coming years, with a particular emphasis on contactless solutions.”

UFODRIVE has developed and proven its eMobility platform by delivering “a radically better” car rental experience in eight countries and 17 locations across Europe in less than two years.

“Working with a tier one mobility company like Goodyear allows UFODRIVE to expand on its mission to deliver a seamless transition to electric mobility for shared fleets,” said UFODRIVE CEO Aidan McClean. “The electric revolution is accelerating, and we are delighted to collaborate with Goodyear to pioneer unique SaaS features such as fleet utilisation maximisation, energy savings and optimised electric routing for fleet owners.”