German performance car manufacturer Porsche has strengthened its involvement in e-bikes through two recent business investments. Firstly it has announced the acquisition of German e-bike drive system manufacturer Fazua, and secondly it is developing a strategic partnership with Dutch sustainable energy and mobility solutions provider Ponooc Investment.
Under the agreement with Fazua, Porsche has acquired 20 percent of the shares with an option to take full ownership. Fazua from Ottobrunn near Munich was founded in 2013 and is a pioneer in the development of lightweight, compact drive technologies. It established the new category of “light eBikes” and currently supplies drive technologies to more than 40 well known e-bike brands.
The tie up with Poonoc will create a new business to develop and manufacture Porsche eBikes, while a second company will develop technology innovations aimed at the micro mobility market.
Porsche says 40% of the cars it sold in Europe last year were either fully electric or plug-in hybrids and it wants to make greater use of this know-how in the fast-growing e-bike market. In doing so, says Porsche, it is pursuing its strategy of supplementing in house expertise with market-specific knowledge.
In a statement Porsche stressed it will continue to work with its long-standing e-bike partner Rotwild which has produced the Porsche eBike Sport and the eBike Cross. In addition, Porsche Digital is building a platform for digital services around the cycling experience under the Cyklær brand.