Wave Transit, a major public transport provider in Wilmington, North Carolina, USA, is launching an on-demand service and mobility app that enables locals to plan, pay, and ride both shared and public transportation journeys.

By downloading and using the free RideMicro app Wilmington residents can assess public and shared transportation journey options with real-time arrival information, and hail and pay for on-demand rides.

Powered by Moovit’s white label app solution, the app supports an on-demand service that automatically assigns multiple passengers heading in the same direction to a shared vehicle.

Previously, the RideMicro pilot programme operated a phone-based request and dispatch service. The enhanced service provides more connections from surrounding areas to fixed routes and makes it easier to book and track journeys.

When a user inputs their destination, the app will display the most convenient public and shared transportation routes. If the user selects the Transit On-Demand option passengers are guided to a pickup location within a short walking distance. Rides can be booked up to a week in advance.

The app combines information from Wave Transit together with dynamic crowdsourced information to calculate the best route for each journey at any given time. RideMicro also provides step-by-step journey guidance including “get off” alerts.

Marie Parker, Wave Transit executive director says, “RideMicro fills in the gaps where one option may be too expensive and another option may not be convenient.

“RideMicro is one step towards a better, more comprehensive mass transit system. Helping more people safely and efficiently commute to work, school, shopping, appointments, or just for entertainment has never been easier or more cost-effective.”