Picture: StreetLight Data

StreetLight Data Inc has introduced StreetLight Advanced Traffic Counts, a new analytics product purpose-built for commercial real estate professionals, who need reliable insights to inform site selection decisions. StreetLight Data Inc is a Big Data company that provides insights into how goods, people and services move. 

For more than a decade, the company’s traffic metrics have been powering commercial real estate decisions. In an attempt to address the gaps in the industry’s access to data, StreetLight has created a dedicated offering of unmatched geographical and temporal granularity. This enables real estate analysts to understand local and regional mobility by mode, day of the week, time of day and direction of travel. This takes insights to a whole new level. 

“Our new Advanced Traffic Counts offering is a critical and powerful new tool for industry professionals engaged in site selection,” said StreetLight CEO Laura Schewel.  

“Pandemic-impacted changes in how and where we live, work, and commute continue to drive flux in local and regional traffic. Understanding granular demand by mode of travel, even the direction of traffic, can have huge implications for real estate decisions, and we are excited to give our customers the data they need to grow and manage their businesses. We know this tool will also be valuable to others seeking to understand broad national trends in mobility for its impact on emissions, equity, and the economy.” 

The offer is primarily for retail operators and commercial real estate professionals. Companies operating fast food restaurants, convenience stores, or car washes need to know the volume and flow of traffic near popular highway off-ramps and are able to determine if opening a new location would be valuable or whether closing down would not be beneficial. 

The metrics include vehicle and pedestrian counts, trip characteristics and traveler demographics for more than 8 million road sectors covering the nation.