The Routing Company has announced that it has signed a memorandum of understanding with Emirates Transport to develop on-demand transit in the United Arab Emirates. 

The signing will mark TRC’s second in the UAE and follows TRC’s announcement of an agreement with the UAE’s Ministry of Energy and Infrastructure in February 2023.  

The MOU creates a joint strategic cooperation agreement to further smart mobility solutions, directing ET and TRC to develop and innovate shared demand responsive transportation services within the UAE.  

“As the leading and largest transport operator in the UAE, we recognize that the current transportation models merely capture the tip of the iceberg when it comes to the current and future potential of this market,” said Zain Peracha, Head of Digital Ventures, Emirates Transport. “We expect radical innovation across the industry in this decade and are excited to crack strategic partnerships that will enable us to stand true on our values of best-in-class service and customer satisfaction, as well as our deep commitment to develop operational efficiencies and further electrification within our fleet.”  

The MOU’s intended outcome is to launch at least one pilot service in the region within 2023 to effectively evaluate performance, mutual fit, and future areas of focus.  

These include improving customer satisfaction and convenience, illustrating high capacity ride sharing safely in the UAE, improving operational efficiency, and more. In addition to the MOEI opportunity, there is a core focus on capturing the nascent potential of B2B demand-responsive deployments within the region. 

“Through this agreement, TRC will work closely with Emirates Transport to advance smart mobility solutions – including collaboration on the study, development, and deployment of on-demand transportation services in the UAE,” said James Cox, Chief Executive Officer, TRC. “With a population nearing 10 million that continues to grow at a record pace, the Emirates is in need of more efficient, safe, affordable, and convenient ways to move people. Our partnership with ET aims to achieve just this: sustainable movement at scale.” 

TRC will leverage its full suite of Pingo products – including features such as Pingo Campus™ and Pingo Journey™ – to provide enhanced mobility services with ET, namely operating on-demand and shuttle pilots. TRC’s Pingo Campus™ feature is ideal for shuttle operation, allowing riders to track available shuttles in a specified area in real time, while utilizing Pingo Journey™ to find other public transit options and plan onward multimodal transit journeys.  

Full press release: The Routing Company