General Motors’ Buick brand, has announced its future North American lineup will be all-electric by 2030, making Buick a leading brand in pursuing the GM’s corporate goal of phasing out internal combustion engines by 2035.
Buick said it plans to introduce its first EV in 2024 with production in both North America and China, Buick’s largest market, representing about five times its US sales. Buick however confirmed its Chinese lineup won’t be fully electrified until after 2030.
GM has said it plans to sell one million EVs in China and in the US in 2025. Last year, it sold about 20,000 EVs in the United States.
Buick is also introducing a new logo and brand identity. Its future electric vehicles in the US and China will carry the Electra name, which dates back more than 60 years, along with an alphanumeric designator. The Electra badge was used until 1990 on Buick’s full-size flagship sedans, the largest of which was 6m long and powered by a 7.5-litr V8 petrol engine.
To illustrate some of the brand’s future design language, the Buick studio created an electric coupe concept that revives the Wildcat name. Buick first used that on a series of concept vehicles in the early 1950s, and then on several full-size production models from 1963 to 1970.