VinFast – a member of Vingroup – Vietnam’s leading manufacturer of premium automobiles and the first Vietnamese automotive brand to launch in global markets, has appointed former VW and Opel executive Michael Lohscheller as its new CEO.

Lohscheller will be responsible for scaling up VinFast’s operations and presence around the globe. His role will include implementing strategic initiatives to turn VinFast into a global smart electric car company.

Lohscheller is a former Volkswagen Group of America Executive Vice President. From VW, he moved to Opel where he became the CEO for the past four years and spearheaded Opel’s plans to transform into an electric vehicle brand.

VinFast currently produces several models of electric scooters and buses in Vietnam, and will launch three new electric SUVs – VF e34, VF e35 and VF e36 respectively of C, D and E classes – in Vietnam, North America and Europe in 2021 and 2022.

Thuy Le, Vingroup’s Vice Chairwoman, says, “Vingroup warmly welcomes Michael Lohscheller to our leadership team. We strongly believe that his appearance will accelerate VinFast’s up and running global expansion. Michael Lohscheller’s participation in VinFast’s senior management team reaffirms Vingroup’s long-term plan in attracting outstanding talents and acquiring management expertise from elite circles of the global automotive industry.”

Lohscheller adds, “During my career, I have always been attracted by new challenges. When the opportunity came to join VinFast, I was immediately attracted because of the growth opportunities. I look forward to working with the leadership team to grow the company and establish it as a global smart electric car company.”