German electric car start-up e.Go Mobile plans to enter the Mexico market and launch a production plant in Latin America’s second-biggest economy.

e.Go is positioning itself at the lower end of the electric vehicles market, seeking to launch a series of small budget cars that would be affordable for the wider population. It also makes light electric buses and electric vans.

e.Go is working with strategic and technology partner QUESTUM, a subsidiary of Monterrey-based industrial consortium Grupo Quimmco, the company said in a statement.

Ali Vezvaei, chairman of the management board at e.GO, said the QUESTUM tie-up will allow it to use the Mexican business’s “long-established supply relationship with key industrial groups and fleets”.

Manuel Valdes, QUESTUM’s CEO, said he sees e.GO as a new pillar to help diversify the business, helping “to further expand our business in the e-mobility and automotive sector”.